Effective Communication

Benefits Although holographic displays can be costly, the amount can be offset by the revenues earned from advertisements opportunities. With the state-of-the-art technology, it will assist commuters in alighting and boarding uninterrupted as the mobile application is an automatic system and guide. By doing so, it will raise awareness to commuters and create a considerate culture community, commuters will learn to give way to others who are alighting. Thus, preventing them from missing their stations/stops. In addition, commuters are able to experience and enjoy the benefits of free Wi-Fi since commuters are using their phones most of the time while traveling on public trains and buses. As for the commuters who are not using their phone, they can experience the holographic information being projected out such as sharing with them about the weather forecast in the different parts of Singapore, the ability to be educated with the news locally and globally in real-time cont...

In the article “Dubbed the ‘best in class’: 6 things about Hong Kong's MTR rail system”, Lee (2015) stated that Transport Minister Khaw Boon Wan claims Hong Kong's MTR is the ‘best in class'. Mr. Khaw added on that SMRT and SBS transit should adopt Hong Kong’s rail system as it has been privatized, which enabled MTRC to allocate more profits to rail “maintenance, renewals and service improvements”, comparatively to 19% of Singapore’s rail revenue.  According to the article, the MTR has 155 stations over 221km island wide and maintenance is conducted once every 3 days via a mobile transportation unit that uses “ultrasonic techniques” to scan for irregularities. In addition, MTRC also has an Operations Control Centre (OCC) that monitors the entire system which is paramount to the organization's prompt response to emergencies. While it is essential to use benchmarking to improve Singapore's rail reliability standards, Singapore should be cautious about adopting MTRC...